Sappho's journal

Natural makeup trends for Fall 2020
Fall is the season for makeup... This summer was marked with many going totally natural and omitting wearing much makeup, whether because of spending more time outdoors, in the yard or less time at work, while this fall is one for getting...
Spring Summer 2020 makeup trends we're naturally getting behind
Natural looking skin (hurray!), glossy lips, lived-in eye makeup, and more... We sorted through Spring 2020 makeup trends and picked our favourites for our latest, pre-pandemic, beauty photoshoot. Shying away from bright neon eyeshadows and futuristic graphic lines for our...
Application Tips for Natural Foundation
When trying to achieve a natural everyday makeup look or that desired 'no makeup makeup' look, people often turn to organic makeup brands to find the right products. Our Essential Foundation, a bestseller since JoAnn first created Sappho in 2008, works like most light...
Buying green is a feminist action
For over 30 years of my life I used beauty products not only on my face and body but professionally on thousands of people.  I now know, from years of research, that these products were and continue to be chock-full of toxins that are linked to tragic outcomes from cancer to birth defects.  I believe we can help save the world – by purchasing safe, vegan personal care products.