New Paradigm Vegan Mascara

Meet your new long-lash obsession.

Intensely black, this lengthening, buildable Vegan Mascara has been created with organic fruit and carnauba waxes to be both long-lasting and smear-less, yet gentle enough to come off with water. Immensely popular, this “happy” mascara is not recommended for emotional events but is perfect for every day, all day and evening wear. Its formula and state-of-the-art wand are irreplaceable, separating and coating each lash individually creating intense length, with no flaking or transferring throughout the day; no "raccoon eyes" with green beauty's darling mascara.


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