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Sappho New Paradigm Welcomes Noémie Crépeau as New Director of Sales and Marketing

Vancouver, Canada, August 2nd 2017– Sappho New Paradigm's Founder, JoAnn Fowler today announced the addition of Noémie Crépeau as Director of Sales & Marketing.  

Noémie offers Sappho New Paradigm and its clients 17+ years of valuable national account and retail experience in the fashion and health food industries as a Brand Manager, Sales & Marketing Manager, Business Consultant and Merchandise Manager.

Noémie’s role will include strengthening engagement with Sappho New Paradigm’s existing customers across all sales channels, as well as leading the implementation of the company’s North American growth strategy.

“We are excited by the opportunity of bringing Noémie’s experience to bear as we continue to build upon the strong sales momentum we have generated year-to-date.  Her experience working with brands both big and small, along with handling multi channel distribution models will be a great asset in our current growth phase” says Sappho New Paradigm Founder, JoAnn Fowler.

Discussing the impact of her role, Ms Crépeau said “I couldn't have found a better fit for my experience, bridging both fashion and health/wellness, to have the opportunity to engage with customers on a brand that is so close to my personal values.  It’s an exciting time in the green beauty space, as the importance of safe ingredients is at the forefront of many women’s minds.  JoAnn and her team have perfected their products and packaging, now offering over 83 makeup items hand-poured right here in Canada, 100% vegan and made with complete transparency of ingredients. Sappho NP has a solid green supply chain and many creative and exciting ways to engage with customers to let them know that they needn’t sacrifice luxury or efficacy in the name of clean beauty."

When asked about expanding deeper into the US market, Ms Fowler adds, “I am really excited about the year ahead. We have had incredible feedback from some of our key retailers since we undertook a major rebranding and launched a number of new products earlier this year.  I’m really excited to showcase some of our newest products at the Indie Beauty Show in New York in August. We are just beginning to scratch the surface of global demand for genuinely safe and sustainable makeup, which not only performs but is also made with certified organic ingredients that everyone can trust.  Makeup should be fun, feel and look good without having to wonder if it is doing harm to our bodies.  As a professional makeup artist for over 25 years, I think now is a great time to be a part of the beauty industry and I’m always grateful for being able to engage in making our industry safer.”


About Sappho New Paradigm

Clean. Conscious. Vegan. Sappho New Paradigm is a natural colour cosmetic brand offering an organic luxury line free of synthetic preservatives and ingredients known or strongly suspected of being carcinogens, toxins or endocrine disruptors. Founded by Emmy nominated makeup up artist JoAnn Fowler and developed with experts in the field of green formulation, Sappho New Paradigm offers formulations which blend impeccably with all skin types in an exceptional range of colours.  Created with the finest of certified organic ingredients, infused with phytonutrients, and tested by professional makeup artists, the performance of this sustainably packaged line will thrill and amaze.


Media Contact

Marika Mousseau

Catwalk Public Relations




August 02, 2017 by JoAnn Fowler