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Sappho New Paradigm Welcomes Noémie Crépeau as New Director of Sales and Marketing

Vancouver, Canada, August 2nd 2017– Sappho New Paradigm's Founder, JoAnn Fowler today announced the addition of Noémie Crépeau as Director of Sales & Marketing.  

Noémie offers Sappho New Paradigm and its clients 17+ years of valuable national account and retail experience in the fashion and health food industries as a Brand Manager, Sales & Marketing Manager, Business Consultant and Merchandise Manager.

Noémie’s role will include strengthening engagement with Sappho New Paradigm’s existing customers across all sales channels, as well as leading the implementation of the company’s North American growth strategy.

“We are excited by the opportunity of bringing Noémie’s experience to bear as we continue to build upon the strong sales momentum we have generated year-to-date.  Her experience working with brands both big and small, along with handling multi channel distribution models will be a great asset in our current growth phase” says Sappho New Paradigm Founder, JoAnn Fowler.

Discussing the impact of her role, Ms Crépeau said “I couldn't have found a better fit for my experience, bridging both fashion and health/wellness, to have the opportunity to engage with customers on a brand that is so close to my personal values.  It’s an exciting time in the green beauty space, as the importance of safe ingredients is at the forefront of many women’s minds.  JoAnn and her team have perfected their products and packaging, now offering over 83 makeup items hand-poured right here in Canada, 100% vegan and made with complete transparency of ingredients. Sappho NP has a solid green supply chain and many creative and exciting ways to engage with customers to let them know that they needn’t sacrifice luxury or efficacy in the name of clean beauty."

When asked about expanding deeper into the US market, Ms Fowler adds, “I am really excited about the year ahead. We have had incredible feedback from some of our key retailers since we undertook a major rebranding and launched a number of new products earlier this year.  I’m really excited to showcase some of our newest products at the Indie Beauty Show in New York in August. We are just beginning to scratch the surface of global demand for genuinely safe and sustainable makeup, which not only performs but is also made with certified organic ingredients that everyone can trust.  Makeup should be fun, feel and look good without having to wonder if it is doing harm to our bodies.  As a professional makeup artist for over 25 years, I think now is a great time to be a part of the beauty industry and I’m always grateful for being able to engage in making our industry safer.”


About Sappho New Paradigm

Clean. Conscious. Vegan. Sappho New Paradigm is a natural colour cosmetic brand offering an organic luxury line free of synthetic preservatives and ingredients known or strongly suspected of being carcinogens, toxins or endocrine disruptors. Founded by Emmy nominated makeup up artist JoAnn Fowler and developed with experts in the field of green formulation, Sappho New Paradigm offers formulations which blend impeccably with all skin types in an exceptional range of colours.  Created with the finest of certified organic ingredients, infused with phytonutrients, and tested by professional makeup artists, the performance of this sustainably packaged line will thrill and amaze.


Media Contact

Marika Mousseau

Catwalk Public Relations




August 02, 2017 by JoAnn Fowler




The essential foundations are based on the formula of an original foundation that JoAnn launched with Sappho Cosmetics over 10 years ago. Ten years ago it was a ground breaker, a light safe foundation that wore well and smelled amazing.

Things change.

We became aware that we needed to make some formula changes to keep up with the ever changing and evolving safety standards and went to work on formulations right away. In particular we were trying to swap out the original synthetic emulsifier and we produced many prototypes - with no success. The challenge of the essential line is that it uses essential oil tinctures and alcohol and to find a naturally based emulsifier to work with these elements was a challenge. It was a challenge worth taking on however as we have had so much success with women purporting to have problematic skin we had to make it work




At first we formulated with certified organic coconut oil however this proved to be a mistake. Many of our customers complained that coconut oil made them break out and so….. (Luckily we are a small responsive ship) – we went to work immediately and upped our certified organic aloe, certified organic jojoba and added a dash of shea butter for moisture and play and well…. It’s lovely!

It’s a light to medium coverage, smells amazing, is non-comdogenic and feels like nothing. It works well with problematic skin and it can be thinned with a bit of moisturizer.




As a makeup artist I loved the Sappho original foundations but I always felt there was a need for more coverage in the world of green beauty.

New Paradigm provides 10% more coverage than NP and also feels luxuriously moisturizing.

If you are a woman who loves the feel of moisture and can wear coconut oil, you will love this foundation. Made with certified organic jojoba, coconut oil and certified organic shea butter, this formula is alcohol free, moves with the skin and settles with a lovely soft glow. About 10-15% more coverage than the essentials this line is appropriate for the office, the catwalk and HD.




June 13, 2017 by Bold Commerce
Going Organic for 2017 ?  Sappho NP BOX SET GIVEAWAY!

Going Organic for 2017 ? Sappho NP BOX SET GIVEAWAY!

Products and kit worth over 650.00 !

 Ready to go green in 2017? Hold on…Not quite yet! It’s time to complete your makeup kit with the Sappho New Paradigm Box set!

We want to celebrate our new look with our loyal Sappho lovers AND give a chance to our wonderful NEW followers to see what we are all about. So, in order to celebrate in style, we’re offering YOU the chance to go green in style with the Sappho New Paradigm Box Set!

Give Me The Details!

On Monday the February 25th 2017, we will be giving away a luxury Sappho New Paradigm box set, to of our lucky followers, including a full collection adapted to your skin type and tone..

Tickle your fancy? It really couldn’t be easier to get involved.



The giveaway launches TODAY (January 25th) and will be closing on the 25th of February at 5pm, giving you plenty of time to sign in and get involved! The winner will be announced on the 29th February.

How to Enter:

Everyone can enter, whether you are an existing Sappho lover who joined us and looking to get involved. Simply

STEP 1: Follow Us on Instagram

STEP 2: Tag 3 friends who are or could be a Sappho Lover on one of the contest photos

STEP 3: Sign up to our newsletter on our website

As easy as that!

Then What:

Winners will be announced on the Sappho Cosmetics social media channels and contacted via email by our team on Monday 29th February. For full terms and conditions see below.

Good luck!

Keep exploring the new products available on


Any feedback for us? Email us


Competition Terms and Conditions:



  1. The promoter is : ( Sappho New Paradigm Inc) – BC 1033550) whose registered office is #170 444 Richards St Vancouver V6B2Z2.-. Employees of Sappho New Paradigm Cosmetics or anyone else connected in any way with the competition or helping to set up the competition shall not be permitted to enter the competition.
  2. There is no entry fee and no purchase necessary to enter this competition.
  3. Route to entry for the competition and details of how to enter are via: Blog link.
  4. Closing date and time for entry will be February 25th 2017 at 5pm PST. After this date the no further entries to the competition will be permitted.
  5. No responsibility can be accepted for entries not received for whatever reason.
  6. The rules of the competition and the prize for each winner are as follows:


Prizes: Sappho New Paradigm Boxset adapted to the skin tone and type of the winner. Value: 650.00!!

  1. Sappho Cosmetics reserve the right to cancel or amend the competition and these terms and conditions. Any changes to the competition will be sent to entrants as soon as possible by the promoter.
  2. The promoter is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.
  3. No cash alternative to the prizes will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.
  4. Winners must be a Canadian or American resident and will be chosen at random by software provided by Sappho Cosmetics from all entries received and verified by Promoter and or its agents.
  5. The winner will be notified by email within 7 days of the closing date. If the winner cannot be contacted or do not claim the prize within 5 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.
  6. The promoter will notify the winner when and where the prize can be collected.
  7. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
  8. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
    1. The competition terms and conditions are governed by Canadian law and any disputes will be subject to the exclusive jurisdiction of the courts of Canada.
    2. The winner agrees to the use of his/her name and image in any publicity material. Any personal data relating to the winner or any other entrants will be used solely in accordance with current Canadian data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
    3. Entry into the competition will be deemed as acceptance of these terms and conditions.
    4. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter or any other Social Network. You are providing your information to Sappho Cosmetics and not to any other party. The information provided will be used in conjunction with the following Privacy Policy found at



January 25, 2017 by Bold Commerce

Parabens are they worth the risk?

It appears that cancer is everywhere; there are few people on this planet today whose lives this horrible disease has not affected. However we also seem to becoming desensitized by the magnitude of cases, referring to survivors matter of factly, without taking into account the realities of this disease.

One morning, 6 years ago at about 530 a.m. (as I was getting ready to go to work doing makeup on a feature film) someone knocked on my loft door. I opened the door and there was my friend, Theresa, 42, gorgeous but with left arm up in the air, her right arm pointing to an area just below her armpit saying “JoAnn feel this” and I did – it was a hard lump about 10cm round and all I could say was “Theresa, you have to get this checked today”.

A few days later the results were in – 4B breast and lymphatic cancer – 5 is death.

I watched my friend go through literal hell for the next three years, I saw her nails turn black and fall off as a result of the chemo, I saw her break into incredibly painful rashes on her hairless head and body. I saw her have anxiety that sent us calling for the paramedics. I saw her on her hands and knees throwing up. I saw her lose so much weight she became a skeleton, I saw the fear in her eyes the day before she was having both her breasts removed. I saw the financial devastation this disease caused.

For me and most of you a time will come when the words breast cancer come with a face and unfortunately in the last few years I personally attach a number of women’s faces that I know and love to the term breast cancer. It is time for prevention.

We cannot be complacent ~ major manufacturers would have us believe that if we hold out long enough they will find a cure ~ but what about prevention? Cancer is caused by something and yet just like the tobacco companies no one wants to admit it and certainly not where it might affect the bottom line. Theresa fought the fight of her life and so far she is alive and cancer free. Theresa only eats organic food now and only uses products that are free of synthetic chemicals.

Which brings me to the raging debate on parabens. Parabens are petrochemical derived compounds, discovered in 1917 and at first it was thought they would be ideal for treating women in menopause since they have a slight estrogenic effect on the body.

Instead however they ended up in all our personal care items as preservatives.

Our skin is our largest organ and between 40-60% of what we put on our bodies enters our blood stream. Over 20 different types of parabens have been found in the middle of breast tumors and in 2002, parabens, due to their estrogenic activity, were found to cause increased uterine growth in animals. The same study first linked parabens to proliferation of two estrogen-dependent human breast cancer cells (Darbre et al, 2002)


In 2004 blood tests found parabens in breast milk and breast cancer tumors. Further to this, researchers from Brunel University in the UK discovered butylparaben to be the most estrogenic and postulate that parabens that are absorbed through the skin of pregnant women may act like an alien female hormone, affecting the development of the fetuses’ future fertility. Professor John Sumpter, wrote an article for The Independent, where he expressed concerns that parabens may play a role in explaining why sperm counts have been falling in men and breast cancer in women is on the rise. He did however note that the clinical results were based on animal studies only and the human trials have not been done.


So yes there needs to be more research done, independent of funding by major companies that actually own many of the cosmetic companies using parabens. In North America, these major chemical companies fund much of the cancer research and one at least owns not only numerous cancer treatment centers but also owns tamoxifen the most widely prescribed breast cancer drug.

For myself and those I love, parabens are not worth the risk. In today’s world we have high performance makeup, hair and skin care available that do not contain parabens or many other chemicals known or strongly suspected of being carcinogens - better safe than sorry.

joAnn Fowler

Sappho Organics



January 24, 2017 by Bold Commerce